Naturally, social media users argued that junior staff are very rarely given the final approval or say on advertisements, with the beauty and drugstore giant responding by dropping the TRESemme brand from their stores and a senior executive stepping down, and promising a disciplinary hearing for any staff involved in the ad. continuing the theme of reckless moves, Clicks CEO Vikesh Ramsunder went on to say that they had fired four junior staff members who were responsible for the ad.

And we are talking about a South Africa with a population of about 80% black people (stand to be corrected). Miss Universe Zozibini Tunzi blasted the company with a fiery tweet saying, ' Not only is this disrespectful to black lives, it is also evidence of an absence of representation and diversity within the organization.

South African consumers immediately took to social media to voice concerns and horror over the irresponsible move, even going on to start the hashtag #Bo圜ottClicks in response to the store and company's apologies. The ad, first released in the beginning of September, describes natural Black African hair as 'frizzy & dull' and 'dry & damaged', while images next to two white women and their dressed up tresses are described as 'fine & flat' as well as, 'normal'. South African retailers have been pulling popular hair care company TRESemmé's hair products from their shelves in light of a problematic print advertisement released by popular drugstore chain Clicks.

Trashme shampoo images